Google Authorship Profile

Google Authorship permits you to recognize as author of website by Google. It's the way for Google to prevent spam pages from showing within the search results as individuals would commit less spam once their name gets hooked up with the content. Google Authorship permits you to link your Google plus profile to the content you create. Google authorship verification you'll get your image highlighted simply before every and each link of your web site in SERPs.





Verification of Google Authorship :





In order to verify your Google Authorship follow the process below:



  • Sign up for Google plus and create your Google+ profile

  • Update your profile photo for sure.

  • Make a point your name matches the name on your Google + profile

  • To verify your authorship click on the verification link plus.google








Author Rank



Author Rank could be a score that's primarily based upon and reflective of a writer’s productivity the score could also be changed or weighted in varied ways in which specified a number of the product is treated as a lot of valuable than different product. If your rank as an author is nice, there are more possibilities that your content would rank above others beneath same class.



Following the rules given below would assist you to realize additional name as an repute author.




  • Create content that demonstrates our experience and produce a lot of content on the topics within which you wish to rank higher.

  • Add link to each web site you're an author from your Google + page. Help improve the name, and show the worth, of our field.

  • Provide quality articles underneath your name in order that its useful for the user. If the user comes checking out your article or spends longer on the articles written by you then there more probabilities that links to additional content written by you'd be shown by Google within the search results.
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There are Two ways od SEO.

Two ways of doing SEO:
1.On-Page SEO
2. Off-Page SEO 


1. On-Page SEO
Is providing excellent content, right keywords,placing keywords on correct places, giving appropriate title to every web page. on-page optimization which covers what can be done on the webpages of the website. On-Page Optimizing can be defined as: factors effect on your web site  that will be listed in the natural search engine optimization search engine webpages.

On-Page SEO Checklist:
  • Keyword selection, testing and research
  • Meta Description tag
  • Internal linking technique
  • H1 tags
  • URL structure
  • ALT tags
  • Keyword density
  • Content
  • Site maps
  • Assume results in 6-12 months
Common mistakes in on page SEO:
  • Duplicate content
  • URL variants
  • Off-site images
  •  Duplicate tags



On Page Optimizing Factors:


1. Keyword Research – Keywords are the most important in Seo see that the right keyword is optimized for your web page. Keywords are strings that describe the content of your web site best .Use Google Keyword Suggestion Tool which allows you to type in a word or phrase associated with the subject.
2. Optimize Keywords in URL –Create sure your URL is optimized for search engines and  fill your website with keywords appropriate to the topic. Create your file names appropriate to the content contained with-in the site .


3. Optimize Keywords in Title Tag – The title tag  is  most important to increase your search-engine positions for a particular keyword or keyword phrase. Search-engines will show the title tag at the top of each product in the listings web page (SERPs). Minimize your title tags to 65 characters.

4. Optimize Keywords in Description Meta Tag – Optimize every meta description tag on your web site because they are displaying  information that visitors see your site is listed in the search engine results pages.They are essential in increasing user click-through from search engine result pages (SERPs).Note that your  post should not to exceed 160 characters.

5. Optimize Keywords in Heading Tags –h1, h2, h3 tags – Use the header tags to implement importance to subjects on your web page and  consist of keyword words or phrases .The h1 tag should be just like the title tag and  use only one h1 tag for your article, however recurring h2 lower tags are acceptable are appropriate.
6. Optimize Keywords in Anchor Text –  Anchor-text is linkable terminology that would be involved in your routing to outside resources, and inner linking within your site.Visitors should have easy route to linking webpages from every page of your website will help decrease your jump rate.

7. Optimize Keyword Density – Keyword Density is number of times your keyword or keyword appears on the site , versus the number of words on the site.

8. Text Modifiers to Emphasize Your Keywords – Use the BOLD or STRONG tags to emphasize your keyword or keyword phrase at least once.
9. Optimize Image ALT tag - Image optimizations are involved in SEO best methods and help in identifying relevance as spiders crawl the site. Name the pictures with dash-separated search phrases, and complete the Alt feature with a short descriptive phrase and dont use same Alt Image tag more than once.

2. Off-Page SEO 

Off page SEO  is doing things off site to improve your sites internet seo positions. The only thing you can do off site to increase your positions is build up more links. More links will generally lead to better Google PageRank and better internet seo positions This includes link-building, increasing link-building by submitting in open directories, google, exchanging links etc.

  1. Directory Submission 
  2. Social Bookmarking 
  3. Article Submission  
  4. Classifieds Submission 
  5. Blogging 
  6. Forum Postings
  7. Search Engine Submission
  8. Press Release Promotion 
  9. PPC
  10. Answers






SEO techniques are classified into two broad categories:


1. White Hat SEO:

 

An SEO strategy is considered as White Hat if it follows the followings:
  • If it is in accordance to the search engine rules.
  • If it does not includes any fraud.
  • It guarantees that the content a look for search engine crawls
  • It guarantees that a Web Page content created for the users and not just for the search   engines.
  • It guarantees the high quality of the web pages
  • It guarantees the useful content available on the web pages.






2. Black Hat  SEO:


  • Redirecting users from a web page that is built for search engines to one that is more individual friendly.
  • Serving one edition of a web page to look for website optimization spiders/bots and another edition to human visitors. This is known as Cloaking SEO tactic.
  • Using Hidden or invisible text or with the site background color, using a tiny font size or hiding them within the HTML code such as "no frame" sections.
  •  Repeating keywords in the Meta tags, and using keywords that are unrelated to the site's content. This is known as Meta tag stuffing.
  •  Determined position of keywords and phrases within a web page to raise the search term count, variety, and density of the site. This is known as Keyword stuffing .
  • Developing low-quality websites that contain very little material but are instead stuffed with very identical key material. These webpages are known as Doorway or Gateway Pages.
  • Reflection websites by hosting multiple websites all with conceptually identical content but using different URLs.
  •  Developing a fake copy of a popular web site which shows material just like the original to a web spider, but redirects to irrelevant or harmful web websites. This is known as Page hijacking.









SEO Major Benefits:
SEO can improve the variety of visitors who search for your products or services .
  • To research important activities of search engine optimization can make your website more available to all users.
  •  You can focus on users who are looking for items which are exactly relevant to your company and improve brand credit and identification.
  • Writing content which are carefully relevant to your product becomes to improve public protection.
  • To achieve your company's objectives SEO is necessary if you are doing internet business.
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